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The Design Thinking Playbook: Mindful Digital Transformation of Teams, Products, Services, Businesses and Ecosystems, Michael Lewrick,Patrick Link
VVip Premium The Design Thinking Playbook: Mindful Digital Transformation of Teams, Products, Services, Businesses and Ecosystems, Michael Lewrick,Patrick LinkThe Design Thinking Playbook: Mindful Digital Transformation of Teams, Products, Services, Businesses and Ecosystems, Michael Lewrick,Patrick Link
From the Back Cover
"This book is THE best definition of Design Thinking that I have seen." — Kees Dorst, author of Frame Innovation
"The Design Thinking Playbook not only outlines and describes how to apply design thinking. (…) This is an imaginative new contribution." — Nigel Cross, author of Design Thinking: Understanding how designers think and work
"Worthwhile because of the authors, the structure and the contents. (…) Despite the playful presentation, the team succeeded to work out a surprisingly profound book." — Harvard Business Manager The Design Thinking Playbook will help individuals, teams, and organizations: Apply design thinking tools and methods in the right context—especially to digital products and services Understand the latest advances in design thinking coming out of Stanford's d.school Build awareness for user-centricity Apply design thinking to the challenges of digital transformation in organizations Combine Design Thinking with Systems Thinking and Big Data Analytics Read more About the Author
Michael Lewrick, PhD,is an international speaker and teaches design thinking as a visiting professor at various universities, and author of Design Thinking: Radical Innovations in a Digitized World.
Patrick Link, PhD, is Professor of Product Innovation and Chair of Industrial Engineering at Lucerne University of Applied Sciences in Switzerland. He is intensively involved in the development of agile methods in product management, design thinking and lean start-ups.
Larry Leifer, PhD, is one of the founders of Design Thinking, and teaches in the d.school at Stanford University, where he is Professor of Mechanical Engineering Design. He is the Founding Director of the Hasso Plattner Design Thinking Research Program at Stanford. Read more Books,Engineering & Transportation,Engineering, Wiley; 1 edition (May 22, 2018) 352 pages Version in English
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The Design Thinking Playbook: Mindful Digital Transformation of Teams, Products, Services, Businesses and Ecosystems By Michael Lewrick,Patrick Link. This book suggests the reader new expertise and experience. This online book is made in simple word. It releases the reader is easy to know the meaning of the contentof this book. There are so many people have been read this book. Ever word in this online book is packed in easy word to make the readers are easy to read this book. The content of this book are easy to be understood. So, reading thisbook entitled Free Download
The Design Thinking Playbook: Mindful Digital Transformation of Teams, Products, Services, Businesses and Ecosystems By Michael Lewrick,Patrick Link. does not need mush time. You may appreciate browsing this book while spent your free time. Theexpression in this word renders the reader seem to see and read this book again and still. A whole class of illustrated business books have sprung up, mostly covering the creative or innovation space. The Design Thinking Playbook seeks to capture the graphical, creative and open ended aspects of design in the organization and presentation of its material. The idea is sound and there are other 'illustrated' books on this and other subjects that work, but this one did not work for me - hence the 3 star review.The book tries to take a design approach in explaining the design thinking approach by organizing itself around three personas. These personas attempt to bring the process to life. This is a great goal, but this book suffers in execution of the idea resulting in a muddled and wordy exposition of design thinking. It would have been better to provide a quick primer on the process at an overview level and then use the personas to go deep in terms of specific examples. This is why its a three star review. There are good things in the book, but they are hard to find.A playbook should offer a clear, concise and easy to reference resource for accomplishing a particular task. While it has value in the initial reading, a good playbook is something you come back to time and time again. This does not do this as the book has a tough time focusing on the design process from a practitioner perspective as it cannot find the right balance between the level of detail, the illustration of the process and the presentation of the tools. The recently published Design Thinking Playbook from Wiley & Sons shows how a human centred design approach might be used in the digital transformation. Topics like AI, Blockchain, Big Data Analytics etc. are covered well. However, the playbook postulates a design thinking mindset beyond digital. In the end of the day we create critical experiences and functions for humans and the playbook show how to get there. I like this mindset very much and I will recommend the playbook to my peers. It is also great to use in education courses. Not just the consulting firm (Big4), we and in Marketing, Product Management and Start-up business should apply more design thinking to make a difference. The Design Thinking Playbook provides inspiration to various topics relevant in a digitized world
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